User Onboarding & Activation
Make sign-up easy and guide new users to their "aha moment" quickly.
Drive feature adoption and announce new product offerings.
Craft sticky user experiences that make users come back.
Conversion & Monetization
Convert better by personalizing user journeys to drive higher revenues and lifetime value.
User Research & Insights
Collect actionable feedback from users.
Stories & Videos
Create easy to consume content to convert better increase purchases.
Nudge users the right way and drive product adoption and user activation.
Gamification & Rewards
Put engagement into auto-pilot by gamifying user journeys.
Engage users through casual games including Chess, Pool, Carrom, Tambola, and more.
Understand your audience, make informed decisions, and iterate your product.
How it works
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Content for product and growth teams to sort out their UX problems.
The Complete Guide to User Onboarding: Getting New Users Up to Speed
A complete guide to onboard users on your app or product. User onboarding is the process of getting new users familiar with your product. Why does it matter? Because first impressions are everything.
January 15, 2024
8 Ways To Boost Mobile App Engagement: Gamification, Nudges, and Surveys
Discover 8 powerful strategies to boost mobile app engagement and drive in-app purchases and completion of core activities, thus leading to higher revenues.
January 4, 2024
How B2C Companies Like Uber & Airbnb Utilize In-App Surveys to Drive Actionable Insights and Innovation
You can gain valuable insights into customer behavior through the use of in-app surveys. Learn how Uber and Airbnb do it, and how to craft effective in-app surveys.
September 29, 2023
Gamification in E-commerce
Gamification has become a powerful tool for e-commerce businesses to boost customer engagement, increase brand loyalty, and drive sales. Read about gamification examples from Nike, Duolingo, Burger King, and more.
October 5, 2023
Nudge your users the right way: A Guide to In-App Nudges
When users have countless options at their fingertips, it's crucial for brands to find innovative ways to engage and retain their users.
August 31, 2023
Customer Experience and Retention: It’s All Interconnected
Sustainable models of businesses are the ones that think about retention as a pivotal business metric.
August 22, 2023
Gamification Core Drivers: Driving User Engagement and Behavior Change
Create core in-app activities that captivate users and drive meaningful user engagement and behavior change.
How to Improve User Retention: Strategies for Success
While customer acquisition is crucial for growth, customer retention is equally important for long-term success.
July 17, 2023
Zomato Premier League: The perfect blend of food and cricket
Read about Zomato Premier League (ZPL), one of the biggest attractions of this IPL, and how it's a testament to Zomato's innovative and one-of-a-kind application of in-app gamification.
May 30, 2023
Beyond Push Notifications: Gamifying User Experience
This article will talk you through why you need to move beyond the traditional retention strategies and take a more interactive approach toward achieving customer stickiness using in-app experiences.
April 18, 2023