View all
Software Engineering
Customer Success

The Complete Guide to User Onboarding: Getting New Users Up to Speed

A complete guide to onboard users on your app or product. User onboarding is the process of getting new users familiar with your product. Why does it matter? Because first impressions are everything. 
Gaurav Rawat
January 15, 2024
User Engagement

8 Ways To Boost Mobile App Engagement: Gamification, Nudges, and Surveys

Discover 8 powerful strategies to boost mobile app engagement and drive in-app purchases and completion of core activities, thus leading to higher revenues.
Sakshi Gupta
January 4, 2024

How B2C Companies Like Uber & Airbnb Utilize In-App Surveys to Drive Actionable Insights and Innovation

You can gain valuable insights into customer behavior through the use of in-app surveys. Learn how Uber and Airbnb do it, and how to craft effective in-app surveys.
Sakshi Gupta
September 29, 2023

Gamification in E-commerce

Gamification has become a powerful tool for e-commerce businesses to boost customer engagement, increase brand loyalty, and drive sales. Read about gamification examples from Nike, Duolingo, Burger King, and more.
Sakshi Gupta
October 5, 2023

Nudge your users the right way: A Guide to In-App Nudges

When users have countless options at their fingertips, it's crucial for brands to find innovative ways to engage and retain their users.
Sakshi Gupta
August 31, 2023

Customer Experience and Retention: It’s All Interconnected

Sustainable models of businesses are the ones that think about retention as a pivotal business metric.
Sakshi Gupta
August 22, 2023

Gamification Core Drivers: Driving User Engagement and Behavior Change

Create core in-app activities that captivate users and drive meaningful user engagement and behavior change.
Sakshi Gupta

How to Improve User Retention: Strategies for Success

While customer acquisition is crucial for growth, customer retention is equally important for long-term success.
Sakshi Gupta
July 17, 2023
Case Study

Zomato Premier League: The perfect blend of food and cricket

Read about Zomato Premier League (ZPL), one of the biggest attractions of this IPL, and how it's a testament to Zomato's innovative and one-of-a-kind application of in-app gamification.
Gaurav Rawat
May 30, 2023

Beyond Push Notifications: Gamifying User Experience

This article will talk you through why you need to move beyond the traditional retention strategies and take a more interactive approach toward achieving customer stickiness using in-app experiences.
Kanishka Thakur
April 18, 2023