Glossary

An active user is a person who frequently engages with your product or service over a period of time.

AOV refers to the average dollar amount that customers spend each time they place an order with your business.

ARPDAU stands for average revenue per daily active user. It's a key metric for determining how much money your app is making from each daily user.

Average session duration (ASD) refers to the average amount of time users spend on your app or website during a single session. 

Digital badges are virtual rewards earned for completing tasks or milestones.

Bounce rate refers to the percentage of visitors who leave your site or app after viewing only one page.

The buyer's journey for a consumer app consists of 4 main stages: Awareness, Interest, Decision, and Post-Purchase.

Churn is the amount of users that leave the app or website within a period of time.

A conversion is when a visitor to your website or app completes an action you want them to take.

D2C or direct-to-consumer marketing is when brands sell products directly to customers without any middlemen.

Daily active users or DAU refers to the number of unique users who engage with your product on a daily basis.

Engagement rate refers to how many people interact with your app or website.

Event tracking lets you see and track how users behave on your website or app.

Feature discovery is the process of actively surfacing and promoting your app's capabilities to users in a contextual, personalized way.

Funnel analysis is the process of examining how potential customers move through the stages of your buying process.

Gamification is the process of adding game-like elements like points, levels, challenges, and rewards in non-game contexts.

Headless architecture separates the frontend user interface from the backend services and content in a website or app.

Hyper personalization leverages advanced technologies like AI and ML to provide extremely customized experiences tailored to each individual.

In-app nudges are subtle prompts within an app that encourage users to take action.

The incentive theory of motivation suggests that people are motivated to do things because of external rewards.

The "k factor" refers to how well your app spreads and gets shared.

Lifecycle marketing is a customer-centric approach that focuses on customers at each stage of their journey with a company.

Lifetime value (LTV) refers to the total dollar amount a customer spends with your business over the lifetime of your relationship with them.

A metric is simply a measure of performance. In business, metrics are quantifiable measures that track key performance indicators (KPIs) .

MAU measures how many unique users interact with your product in a month.

Native user experiences are designed specifically for a product or an app, and have very low latency.

A nudge is a subtle user experience & design choice to influence your behavior and decisions in a predictable way.

Onboarding refers to the process of helping new users get acquainted with your website or app.

Product differentiation means making your app stand out from the competition.

Product experimentation means systematically testing different versions of your product to determine which option works best.

Quizzes are short, interactive in-app experiences used to capture attention and engage users.

A gamified referral program incentivizes your customers to refer their friends and connections to your business.

An SDK, or software development kit, provides tools for building applications.

Tooltips, also known as hover text, are those little popups that appear when you hover your mouse over something on a website or app.

User retention refers to the ability to keep users engaged with your app or website over time.

An app walkthrough is an in-app tutorial that guides new users through your app's features and functionality using a series of tooltips