Glossary

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A

Active User

Average Order Value (AOV)

Average Revenue Per Daily Active User (ARPDAU)

Average Session Duration

B

Badges

Bounce Rate

Buyer's Journey

C

Churn

Conversion

D

D2C Marketing

Daily Active Users

E

Engagement Rate

Event Tracking

F

Feature Discovery

Funnel Analysis

G

Gamification

H

Headless

Hyper Personalization

I

In-App Nudges

Incentive Theory

K

K-factor

L

Lifecycle Marketing

Lifetime Value

M

Metric

Monthly Active Users (MAU)

N

Native User Experiences

Nudges

O

Onboarding

P

Product Differentiation

Product Experimentation

Q

Quizzes

R

Referral Program

S

SDK

T

Tooltip

U

User Retention

W

Walkthroughs

Glossary

A

B

C

D

E

F

G

H

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K

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M

N

O

P

Q

R

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T

U

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