A Nudge Benchmark · Q1 2026

Five brands capture half of all AI beauty answers.

Five brands capture half of all AI beauty answers.

A Nudge benchmark tracking 500+ consumer queries across ChatGPT, Perplexity, and Gemini. Three months of US data on who gets named, who gets cited, and which brands have quietly gone invisible.

A Nudge benchmark tracking 500+ consumer queries across ChatGPT, Perplexity, and Gemini. Three months of US data on who gets named, who gets cited, and which brands have quietly gone invisible.

28

PAGES

500+

Prompts

100+

Brands

nudgeQ1
US Beauty

State of AI
Visibility.

No. 012026

State of AI Visibility in US Beauty & Cosmetics

visibility metrics

citation rates

actionable playbook

Find out who AI names first.

nudgeQ1
US Beauty

State of AI
Visibility.

No. 012026

State of AI Visibility in US Beauty & Cosmetics

visibility metrics

citation rates

actionable playbook

Find out who AI names first.

nudgeQ1
US Beauty

State of AI
Visibility.

No. 012026

State of AI Visibility in US Beauty & Cosmetics

visibility metrics

citation rates

actionable playbook

Find out who AI names first.

A peek at the Brand Visibility Leaderboard.

Top brand.com domains by Visibility Score across 75 US beauty prompts, Q1 2026.

01lorealparisusa.com
21.55%
02maybelline.com
16.50%
03elfcosmetics.com
6.40%
04covergirl.com
4.55%
05nyxcosmetics.com
3.87%
06loreal.com
3.70%

A peek at the Brand Visibility Leaderboard.

Top brand.com domains by Visibility Score across 75 US beauty prompts, Q1 2026.

01lorealparisusa.com
21.55%
02maybelline.com
16.50%
03elfcosmetics.com
6.40%
04covergirl.com
4.55%
05nyxcosmetics.com
3.87%
06loreal.com
3.70%

A peek at the Brand Visibility Leaderboard.

Top brand.com domains by Visibility Score across 75 US beauty prompts, Q1 2026.

01lorealparisusa.com
21.55%
02maybelline.com
16.50%
03elfcosmetics.com
6.40%
04covergirl.com
4.55%
05nyxcosmetics.com
3.87%
06loreal.com
3.70%

Contents

Ten sections. One question: who does AI name first?

01
Executive summaryFive findings that define the market
p. 02
02
Methodology & datasetPlatforms, metrics, prompt design
p. 05
03
The brand leaderboardThe Brand Visibility Leaderboard
p. 07
04
Depth of presenceVisibility vs Average Position — four brand profiles
p. 10
05
Topic deep divesHair · complexion · skincare · comparison
p. 12
06
Citation layerHow AI builds its beauty answers
p. 17
07
Prompt archetypes & intentFive archetypes, five winners
p. 19
08
Brand spotlight — L'OrealWhere the #1 brand is still invisible
p. 21
09
Playbook & next stepsFive moves, 90-day targets
p. 24
10
AppendixDataset tables & source list
p. 29
Contents

Ten sections. One question: who does AI name first?

01
Executive summaryFive findings that define the market
p. 02
02
Methodology & datasetPlatforms, metrics, prompt design
p. 05
03
The brand leaderboardThe Brand Visibility Leaderboard
p. 07
04
Depth of presenceVisibility vs Average Position — four brand profiles
p. 10
05
Topic deep divesHair · complexion · skincare · comparison
p. 12
06
Citation layerHow AI builds its beauty answers
p. 17
07
Prompt archetypes & intentFive archetypes, five winners
p. 19
08
Brand spotlight — L'OrealWhere the #1 brand is still invisible
p. 21
09
Playbook & next stepsFive moves, 90-day targets
p. 24
10
AppendixDataset tables & source list
p. 29

You don’t control where discovery happens.

You do control whether you show up.

Book a Demo

You don’t control where discovery happens.

You do control whether you show up.

Book a Demo