Treat every user exactly like they are—unique
Build personalized experiences and go from ideation to execution faster.
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UX LIBRARY
Launch dynamic UX at scale
Choose from a UX library of stories, nudges, gamification, rewards, and surveys
Add interactive experiences to any part of your app
Make every user experience memorable with multiple UI elements


VISUAL BUILDER
Native UI that fits right in
Choose from an assortment of embeds, overlays, and full pages
Upload brand kits, and choose from 100+ templates
Configure actions like deep-linking, widgets, callbacks and more
USER FLOWS
Build dynamic flows for every user journey
Connect, automate, and power user flows
Create conditional paths and split users into multiple journeys
Set up a goal metric to track user paths and measure ROI


REWARD ENGINE
Manage and distribute incentives based on user actions
Distribute personalized rewards based on user attributes and preferences
Choose from a pool of tailored incentives like scratch cards, coupons, cashback, and coins
Connect rewards with any user action and decide which actions get incentivized
EXPERIMENTATION
Experiment and iterate faster
Make the best 1:1 decision for each customer
Test all your ideas for content, incentive, UI, and timing
Conduct rapid experiments to learn user preferences and insights


ANALYTICS
Turn data into decisions with campaign analytics
Understand your users and optimize campaigns to maximize conversion
Eliminate guesswork and make data-driven decisions
Use what you learn to come up with new experiments to test and personalize experiences better
Nudge makes your stack work together—effortlessly
Unify all your user data to power your campaigns better.
With Nudge
Without Nudge


Shoppable AI Funnels: The Ultimate Guide for Ecommerce Brands
A shoppable AI funnel is a conversion architecture built around natural-language queries shoppers type into AI assistants — optimizing every layer from catalog attributes to checkout so your brand gets cited, clicked, and purchased across ChatGPT, Perplexity, Google AI Overviews, and Gemini.

How to Optimize Product Content for AI Discovery
A six-step guide to getting your SKUs cited, ranked, and bought via ChatGPT, Perplexity, Google AI Overviews, and Gemini.

7 Proven AEO Tactics Retail Brands Use to Rank in ChatGPT
Retail brands that show up in ChatGPT, Perplexity, and Google AI Overviews aren't getting lucky. They're applying 7 specific AEO tactics designed for how generative AI systems parse, extract, and cite content.
