Nudge drives a 2x uplift in conversions
Supertails is a leading online pet care platform in India, offering a wide range of pet supplies, food, medications, and services tailored for pet parents.
From intent to interface—
automate every UX decision
From intent to
interface—automate
every UX decision
Intro
Intro
Build personalized interfaces like full pages and UX components that adapt contextually to real-time data.
Build personalized interfaces like full
pages and UX components that adapt
contextually to real-time data
2x
increase in activation
18%
increase in retention
Summary
Summary
"We used to rely on gut feel for running campaigns to increase engagement and order frequency. Our team is now able to automate experimentation and focuses on strategy, not pushing pixels."
From intent to interface—
automate every UX decision
From intent to
interface—automate
every UX decision
Problem
Problem
Supertails wanted to increase discovery, conversion, and repeat purchases across key categories and seasonal moments. New shoppers weren’t exploring enough collections, festival traffic wasn’t converting at its full potential, and returning users needed more personalized nudges to increase purchase frequency.
Supertails wanted to increase discovery, conversion, and repeat purchases across key categories and seasonal moments. New shoppers weren’t exploring enough collections, festival traffic wasn’t converting at its full potential, and returning users needed more personalized nudges to increase purchase frequency.
Strategy
Strategy
The team launched 120+ campaigns using Nudge combining PiP videos, full-screen modals, tooltips, and bottomsheets to drive category adoption, highlight festival offers, and reactivate repeat users with personalized messaging.
Results
Results
Shoppers who experienced these adaptive journeys showed significantly higher engagement across categories, improved conversion on festive SKUs, and increased repeat purchase rates.
Derive new signals across campaigns and uncover hidden patterns to accelerate your marketing decisions
Hot deals
bottomsheet : 22%
Campaign type
Conversion rate
Build adaptive experiences
that drive action
From interactive product experiences to intelligent targeting,
Nudge gives marketers everything they need to launch in-app experiences at scale.
Campaign 1
Campaign 1
Increase Category & Collection Adoption
Increase Category & Collection Adoption
Supertails wanted to improve discovery of their key categories like Henlo food, treats, and cat litter, especially for new shoppers who were not exploring collections deeply.
Supertails wanted to improve discovery of their key categories like Henlo food, treats, and cat litter, especially for new shoppers who were not exploring collections deeply.
The team used Nudge to highlight these categories through a combination of nudges like PiP videos, modals, and bottomsheets to redirect user attention at the right moments.
The team used Nudge to highlight these categories through a combination of nudges like PiP videos, modals, and bottomsheets to redirect user attention at the right moments.
As a result, users exposed to these experiences viewed significantly more category pages and explored priority collections at a much higher rate, ultimately driving stronger add-to-cart behavior.
As a result, users exposed to these experiences viewed significantly more category pages and explored priority collections at a much higher rate, ultimately driving stronger add-to-cart behavior.
Campaign 2
Campaign 2
Drive Festival-Specific Engagement & Sales
Drive Festival-Specific Engagement & Sales
Supertails wanted to boost engagement and sales during key festive moments like Diwali, so they used Nudge to spotlight limited-edition products, exclusive offers, and festive collections through a combination of PiP teasers, full-screen festive modals, and bottomsheets.
Supertails wanted to boost engagement and sales during key festive moments like Diwali, so they used Nudge to spotlight limited-edition products, exclusive offers, and festive collections through a combination of PiP teasers, full-screen festive modals, and bottomsheets.
These experiences highlighted items like the Paw-fect Diwali Gift Box, brand-specific discounts, and Supertail rewards, helping redirect shopper attention toward seasonal SKUs at the right moments.
These experiences highlighted items like the Paw-fect Diwali Gift Box, brand-specific discounts, and Supertail rewards, helping redirect shopper attention toward seasonal SKUs at the right moments.
As a result, users who saw these festive experiences showed significantly higher engagement with Diwali collections and were far more likely to claim offers and complete purchases.
As a result, users who saw these festive experiences showed significantly higher engagement with Diwali collections and were far more likely to claim offers and complete purchases.
Campaign 3
Campaign 3
Increase Repeat Purchases & Frequency for Returning Users
Increase Repeat Purchases & Frequency for Returning Users
Supertails boosted transaction frequency among returning users by launching a set of emotionally driven experiences using playful modals, targeted tooltips, and bottomsheet offers.
Supertails boosted transaction frequency among returning users by launching a set of emotionally driven experiences using playful modals, targeted tooltips, and bottomsheet offers.
These nudges tapped into delight (“It’s your floof’s B’day!”), urgency (“Come back & get ₹150 off”), and convenience (“Don’t forget their food next time”), gently steering users back into purchase mode.
These nudges tapped into delight (“It’s your floof’s B’day!”), urgency (“Come back & get ₹150 off”), and convenience (“Don’t forget their food next time”), gently steering users back into purchase mode.
As a result, repeat users who saw these experiences were significantly more likely to re-engage, claim offers, and complete another order.
As a result, repeat users who saw these experiences were significantly more likely to re-engage, claim offers, and complete another order.
Give your users
that last nudge
Give your users
that last nudge
Give your users
that last nudge