Supertails improves transactions by 1.5x and category engagement by 50%
Supertails is a leading online pet care platform in India, offering a wide range of pet supplies, food, medications, and services tailored for pet parents.
Intro
Intro
Supertails wanted to improve category discovery, festive conversions, and repeat purchase frequency across its shopper base.
Build personalized interfaces like full
pages and UX components that adapt
contextually to real-time data
32%
increase in add to carts
1.5x
increase in transactions
Summary
Summary
Using Nudge’s adaptive experiences across category surfaces, festive campaigns, and returning-user flows, Supertails drove a 32% increase in add-to-cart actions and a 1.5x uplift in transactions, while personalizing the onsite journey without relying on engineering effort.
Problem
Problem
Problem
Supertails wanted to increase discovery, conversion, and repeat purchases across key categories and seasonal moments. New shoppers weren’t exploring enough collections, festival traffic wasn’t converting at its full potential, and returning users needed more personalized experiences to increase purchase frequency.
Supertails wanted to increase discovery, conversion, and repeat purchases across key categories and seasonal moments. New shoppers weren’t exploring enough collections, festival traffic wasn’t converting at its full potential, and returning users needed more personalized experiences to increase purchase frequency.
Strategy
Strategy
The team launched 120+ campaigns using Nudge combining PiP videos, full-screen modals, tooltips, and bottomsheets to drive category adoption, highlight festival offers, and reactivate repeat users with personalized messaging.
Results
Results
Shoppers who experienced these adaptive journeys showed significantly higher engagement across categories, improved conversion on festive SKUs, and increased repeat purchase rates.
Derive new signals across campaigns and uncover hidden patterns to accelerate your marketing decisions
49%
increase in category adoption
5.5%
increase in add to cart
Campaign 1
Campaign 1
Increase Category & Collection Adoption
Increase Category & Collection Adoption
Supertails wanted to improve discovery of their key categories like Henlo food, treats, and cat litter, especially for new shoppers who were not exploring collections deeply.
Supertails wanted to improve discovery of their key categories like Henlo food, treats, and cat litter, especially for new shoppers who were not exploring collections deeply.
The team used Nudge to highlight these categories through a combination of nudges like PiP videos, modals, and bottomsheets to redirect user attention at the right moments.
The team used Nudge to highlight these categories through a combination of nudges like PiP videos, modals, and bottomsheets to redirect user attention at the right moments.
As a result, users exposed to these experiences viewed 50% more category pages and explored priority collections at a much higher rate, ultimately driving a 5.5% increase in add-to-cart behavior.
As a result, users exposed to these experiences viewed 50% more category pages and explored priority collections at a much higher rate, ultimately driving a 5.5% increase in add-to-cart behavior.
Campaign 2
Campaign 2
Drive Festival-Specific Engagement & Sales
Drive Festival-Specific Engagement & Sales
Supertails wanted to boost engagement and sales during key festive moments like Diwali, so they used Nudge to spotlight limited-edition products, exclusive offers, and festive collections through a combination of PiP teasers, full-screen festive modals, and bottomsheets.
Supertails wanted to boost engagement and sales during key festive moments like Diwali, so they used Nudge to spotlight limited-edition products, exclusive offers, and festive collections through a combination of PiP teasers, full-screen festive modals, and bottomsheets.
These experiences highlighted items like the Paw-fect Diwali Gift Box, brand-specific discounts, and Supertail rewards, helping redirect shopper attention toward seasonal SKUs at the right moments.
These experiences highlighted items like the Paw-fect Diwali Gift Box, brand-specific discounts, and Supertail rewards, helping redirect shopper attention toward seasonal SKUs at the right moments.
As a result, users who saw these festive experiences showed 1.5x more engagement with Diwali collections and were far more likely to claim offers and complete purchases.
As a result, users who saw these festive experiences showed 1.5x more engagement with Diwali collections and were far more likely to claim offers and complete purchases.
10.4%
increase in add to carts
20%
increase in engagement
48%
increase in transactions
1.4x
increase in add to cart
Campaign 3
Campaign 3
Increase Repeat Purchases & Frequency for Returning Users
Increase Repeat Purchases & Frequency for Returning Users
Supertails boosted transaction frequency among returning users by launching a set of emotionally driven experiences using playful modals, targeted tooltips, and bottomsheet offers.
Supertails boosted transaction frequency among returning users by launching a set of emotionally driven experiences using playful modals, targeted tooltips, and bottomsheet offers.
These nudges tapped into delight (“It’s your floof’s B’day!”), urgency (“Come back & get ₹150 off”), and convenience (“Don’t forget their food next time”), gently steering users back into purchase mode.
These nudges tapped into delight (“It’s your floof’s B’day!”), urgency (“Come back & get ₹150 off”), and convenience (“Don’t forget their food next time”), gently steering users back into purchase mode.
As a result, repeat users who saw these experiences claimed offers and completed 50% more orders.
As a result, repeat users who saw these experiences claimed offers and completed 50% more orders.
