In-app nudges are subtle prompts or suggestions that guide users toward specific actions or behaviors within a mobile application or product interface. These nudges improve user experience, encourage engagement, promote features, or facilitate the completion of desired tasks without being intrusive.

Closing the open activated user is important if you want them to not churn off. Building habit loops within the product extends itself to not just user activation, but also engagement.

User journeys aren't linear. Adoption, onboarding, and activation aren't just a one-time job, they need to be an iterative process.